Client Goals

• Build a strong personal brand beyond just coaching

• Attract new clients through social media

• Position herself as someone people can trust and follow

Approach

• Captured action shots to showcase strength and training style

• Created lifestyle and posing content to build a recognisable identity

• Focused on highlighting personality, confidence, and credibility

Outcome

• A well-rounded content library that supports both brand growth and client attraction

• Stronger online presence with a more influencer-style feel

• Content that connects with the audience and encourages enquiries